Entrepreneurship
http://hdl.handle.net/10679/315
2024-03-29T11:16:51ZEntrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach
http://hdl.handle.net/10679/9035
Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach
Saiyed, Abrarali Mohammadusmanali; Shaikh, A.; Gupta, S.
Purpose: The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons between the marketing strategy formulation and implementation of conventional businesses and those of craft-based microenterprises with a specific focus on the context of emerging markets, particularly India. Design/methodology/approach: This paper follows a qualitative interpretivist paradigm using a multiple-case methodology approach. It tracks craft-based microenterprises that make furniture or home décor products in India. The study participants were the founders, principal designers, studio managers or craftspersons. Findings: This study’s findings reveal that craft-based microenterprises implement an EMS that adopts a hybrid form of market orientation strategy. In this approach, the product or creative concept is at the centre of the decision-making, and the customer needs are factored in at a later stage for customisation. These microenterprises prioritise product positioning over segmentation and targeting strategies. Research limitations/implications: This study tries to understand marketing strategy decision-making processes among craft-based microenterprises in India. Given that study participants came from only two-product-based craft businesses, this limits the generalisability of the findings to similar or related contexts. This study provides a framework and methodology for replication in other contexts and industries to formulate a nuanced understanding of micro, context-specific, craft-based businesses. Originality/value: This study uses qualitative analysis to understand EMS in craft-based businesses in India. This study contributes to this fledgling stream of literature at the interface of marketing and entrepreneurship to understand entrepreneurial marketing. This study analyses the marketing strategy of craft-based businesses using the framework of Morgan et al. (2019).
2024-02-08T00:00:00ZFrom grassroots to international markets: A qualitative study of marginalized entrepreneurs in India
http://hdl.handle.net/10679/8960
From grassroots to international markets: A qualitative study of marginalized entrepreneurs in India
Saiyed, Abrarali Mohammadusmanali; Wierenga, M.; Fernhaber, S. A.; Nummela, N.
Much of the growing literature on international entrepreneurship focuses on how positive circumstances, such as having prior international experience, business networks, or formal institutions lead to international entrepreneurial action and overlooks the role more challenging circumstances might play. In this study, we extend and refine challenge-based entrepreneurship theory to explore what influences international entrepreneurial action undertaken by marginalized entrepreneurs in an emerging economy. Despite widening economic and social disparities in emerging economies, little is known about entrepreneurs who have traditionally been “left behind.” Our findings suggest that these marginalized entrepreneurs have not only a set of liabilities but also advantages, including creative problem solving and perseverance, as well as local knowledge and networks. To spur the first-person international opportunity belief associated with international entrepreneurial action, an intermediary with resources and networks is needed to offset the liabilities. These intermediaries act as gatekeepers, helping some marginalized entrepreneurs but holding back others.
2023-10-01T00:00:00ZBusiness group affiliation and internationalization of new ventures: Moderating role of industry and liberalization
http://hdl.handle.net/10679/8796
Business group affiliation and internationalization of new ventures: Moderating role of industry and liberalization
Saiyed, Abrarali Mohammadusmanali; Eryarsoy, E.; Mondal, A.; Dhandapani, K.
Internationalization of new ventures (INV) has been the interest of inquiry for more than three decades. Though many researchers have looked at different factors and their impact on the speed, scope, and intensity of internationalization in new ventures, this stream of research requires more attention in the context of emerging economies. The study examines the role of a firm's business group affiliation and its impact on internationalization of new ventures in emerging economies. It also explains how industry concentration and liberalization of the economy change the relationship between business group affiliation and internationalization. Based on a dataset of new ventures from 67 industries founded in India during the period of 1996 to 2014, our results suggest that ventures with business group affiliation focus on the domestic market, and the focus changes from the domestic market to international when there is high industry concentration and with the liberalization of the economy.
2023-03-01T00:00:00ZEntrepreneurial orientation, CEO power and firm performance: An upper echelons theory perspective
http://hdl.handle.net/10679/8750
Entrepreneurial orientation, CEO power and firm performance: An upper echelons theory perspective
Saiyed, Abrarali Mohammadusmanali; Tatoglu, E.; Ali, S.; Dutta, D. K.
Purpose: Adopting insights from the upper echelons theory, this study aims to investigate the relationship between entrepreneurial orientation (EO) and firm performance under the contingent influence of chief executive officer (CEO) power. Design/methodology/approach: Data were collected from a sample of large publicly-traded Indian software firms using the Prowess Database of Center for Monitoring Indian Economy (CMIE). Panel data regression analysis was used to test the study's hypotheses. Findings: The results indicate that EO has an inverted U-shaped relation with firm performance. Strong support is also found for a negative moderating influence of CEO power on the inverted U-shaped relationship between EO and firm financial performance, suggesting that powerful CEOs eventually harm entrepreneurial firms. Practical implications: The study encourages firms to have entrepreneurship orientation, but at a moderate level, to get the maximum benefit of EO. The study also explains to managers to what extent CEO power drives EO. Originality/value: The study contributes to the intersection of corporate entrepreneurship and upper echelons theory. The study shows that CEO power negatively affects the EO and firm's performance relationship. This study holds important insights for managers of entrepreneurial firms, especially in international contexts and emerging markets.
2023-05-22T00:00:00Z