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Now showing items 21-27 of 27
Product innovations, advertising, and stock returns
(American Marketing Association, 2009-01)
Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation ...
Assessment of patient classification in appointment system design
(Production and Operations Management Society, 2008-05)
This paper investigates two approaches to patient classification: using patient classification only for sequencing patient appointments at the time of booking and using patient classification for both sequencing and ...
Ambulance location for maximum survival
(Wiley, 2008-02)
This article proposes new location models for emergency medical service stations. The models are generated by incorporating a survival function into existing covering models. A survival function is a monotonically decreasing ...
Spin content of Λ in QCD sum rules
(American Physical Society, 2009-06-01)
We calculate the isoscalar axial-vector coupling constants of the Λ hyperon using the method of QCD sum rules. A determination of these coupling constants reveals the individual contributions of the u, d, and the s quarks ...
Exploring correlates of product launch in collaborative ventures: an empirical investigation of pharmaceutical alliances
(Wiley, 2009-07)
This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet ...
Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)
Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ...
Sleepwalking in İstanbul: a man in anguish in A. H. Tanpinar's A Mind at Peace
(Taylor & Francis, 2009)
Ahmet Hamdi Tanpınar's (1901-62) novels reflect the dichotomy within early twentieth-century Turkey: a nation maintaining past tradition yet concurrently embracing modernity. Tanpınar explores the Ottoman legacy of Turkish ...
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