Browsing by Author "Steenkamp, J.-B. E. M."
Ailawadi, K. L.; Pauwels, Koen Hendrik; Steenkamp, J.-B. E. M. (American Marketing Association, 2008-11)The authors develop an econometric model of the relationship between a household’s private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for ...
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