Browsing by Author "Kim, S."
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Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
Wen, Xiaohan Hannah ; Kim, S.; Bowen, M. (Elsevier, 2023-02)With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ... -
A lure or a turn-off: social media reactions to business model innovation announcements
Bowen, M.; Wen, Xiaohan Hannah; Kim, S. (Springer, 2023-03)How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ... -
The photocatalytic effects of textile materials treated with TiO2 and Fe/TiO2
Dumitrescu, I.; Iordache, O.; Popescu, A.; Varzaru, E.; Kim, S.; Başım, Gül Bahar; Ükelge, G. (Institutul Naţional de Cercetare-Dezvoltare pentru Textile şi Pielărie, 2015)The research has been focused on the photocatalytic activity of the textile materials treated with TiO2 and TiO2 iron doped by pad-dry-cure and cationization - pad-dry-cure. The fabrics have been exposed to UV and visible ... -
Preface
Kim, S.; Uchitel, S.; Garbervetsky, D.; Aktemur, Tankut Barış; Kroening, D.; Orso, A.; Nagappan, N.; Xie, T.; Mueller, P.; Cataldo, M.; Tillmann, N.; Margaria-Steffen, T.; Tonetta, S.; Bradley, A.; Chen, N.; Caso, G. de; Ferrara, P.; He, N.; Kassios, I.; Kicillof, N.; Lewis, M.; Meyer, D.; Nagel, R.; Nimal, V.; Pandita, R.; Pavese, E.; Rajan, A.; Roveri, M.; Sawadsky, N.; Schapachnik, F.; Seo, H.; Shakya, K.; Song, Y.; Summers, A.; Xiao, X.; Yilmaz, Buse; Zhang, L.; Bishop, J.; Breitman, K.; Notkin, D. (2011) -
The ultimate co-creation: leveraging customer input in business model innovation
Kim, S.; Bowen, M.; Wen, Xiaohan Hannah (Springer, 2019-12)In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as academics—is input from customers. However, the ...
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