Browsing by Author "Zhang, R."
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A branch‐and‐cut approach for the least cost influence problem on social networks Danış, Dilek Günneç; Raghavan, S.; Zhang, R. (Wiley, 2020-07)This paper studies a problem in the online targeted marketing setting called the least cost influence problem (LCIP) that is known to be NP-hard. The goal is to find the minimum total amount of inducements (individuals to ...
Least-cost influence maximization on social networks Danış, Dilek Günneç; Raghavan, S.; Zhang, R. (Informs, 2020-03)Viral-marketing strategies are of significant interest in the online economy. Roughly, in these problems, one seeks to identify which individuals to strategically target in a social network so that a given proportion of ...
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