Browsing by Author "Yavuz, R."
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Social media adoption: A process-based approach
Toker, A.; Seraj-Akşit, Zeynep Mina; Kuscu, A.; Yavuz, R. (Taylor & Francis, 2016)This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ...
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