Browsing by Author "Talay, M. B."
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Exploring correlates of product launch in collaborative ventures: an empirical investigation of pharmaceutical alliances Talay, M. B.; Seggie, Steven Head; Cavusgil, E. (Wiley, 2009-07)This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet ...
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