Browsing by Author "Bagozzi, R. P."
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Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products
Atakan, Şükriye Sinem; Bagozzi, R. P.; Yoon, C. (Elsevier, 2014-12)Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances ... -
Make it your own: how process valence and self-construal affect evaluation of self-made products
Atakan, Şükriye Sinem; Bagozzi, R. P.; Yoon, C. (Wiley, 2014-06)Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how ...
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