Time-series models of pricing the impact of marketing on firm value

Luo, X.Pauwels, Koen HendrikHanssens, D. M.2016-07-262016-07-262012-05978-1-84980-272-7http://hdl.handle.net/10679/4291https://doi.org/10.4337/9781849806046.00010Due to copyright restrictions, the access to the full text of this article is only available via subscription.N/AengrestrictedAccessTime-series models of pricing the impact of marketing on firm valuebookPart436500031007040000310.4337/9781849806046.00010Business and managementMarketingEconomics and financeFinancial economics and regulation2-s2.0-84881882156