Matoğlu, Melda ÖrmeciVande Vate, J.2016-02-222016-02-222011978-1-4419-8191-2http://hdl.handle.net/10679/3568https://doi.org/10.1007/978-1-4419-8191-2_10Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed about options and prices. All these factors combine to heighten competitive pressures, squeeze margins, and leave manufacturers struggling to increase revenues and market share.engrestrictedAccessbookPart15223124700029013720001010.1007/978-1-4419-8191-2_102-s2.0-84955145846