Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research

Gençtürk, EsraKandemir, D.2016-07-262016-07-262011978-1-84980-302-1http://hdl.handle.net/10679/4280Due to copyright restrictions, the access to the full text of this article is only available via subscription.engrestrictedAccessSubsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy researchbookPart209245000299049600011Multinational-corporationsAdvertising standardizationKnowledge transferBusiness strategy2-s2.0-84881873798