Kervenoael, R. deAykaç, Didem Selcen ÖztürkcanPalmer, M.2010-08-312010-08-312009-070969-6989http://hdl.handle.net/10679/104https://doi.org/10.1016/j.jretconser.2009.02.007Due to copyright restrictions, the access to the full text of this article is only available via subscription.Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.engrestrictedAccessarticle16432032810.1016/j.jretconser.2009.02.007Retail behaviourE-impulseSocial atmospherics/capital and practice2-s2.0-67349171039