Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
Type :
Article
Publication Status :
Published
Access :
restrictedAccess
Source :
European Journal of Marketing
Date :
2022-02-02
Volume :
56
Issue :
2
Publisher :
Emerald
URI
http://hdl.handle.net/10679/8082https://www.emerald.com/insight/content/doi/10.1108/EJM-09-2020-0670/full/html
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