Browsing Management Information Systems by Author "Andrews, M."

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Economic models of sponsored content in wireless networks with uncertain demand

Andrews, M.; Özen, Ulaş; Reiman, M. I.; Wang, Q. (Wiley, 2014-09-09)

This chapter evaluates an approach whereby the service provider can tap into an alternative source of revenue, originating from sales of advertisements or products and channelled by the content provider in the form of ...
Economic models of sponsored content in wireless networks with uncertain demand

Andrews, M.; Özen, Ulaş; Reiman, M. I.; Wang, Q. (IEEE, 2013)

The interaction of a content provider with end users on an infrastructure platform built and maintained by a service provider can be viewed as a two-sided market. Content sponsoring, i.e., charging the content provider ...