A new digital service quality model and its strategic analysis in aviation industry using interval-valued intuitionistic fuzzy AHP
dc.contributor.author | Buyukozkan, G. | |
dc.contributor.author | Havle, Celal Alpay | |
dc.contributor.author | Feyzioglu, O. | |
dc.date.accessioned | 2020-11-23T11:26:34Z | |
dc.date.available | 2020-11-23T11:26:34Z | |
dc.date.issued | 2020-07 | |
dc.identifier.issn | 0969-6997 | en_US |
dc.identifier.uri | http://hdl.handle.net/10679/7128 | |
dc.identifier.uri | https://www.sciencedirect.com/science/article/abs/pii/S0969699719304752 | |
dc.description.abstract | Today, airline companies have to provide digital products and services to ensure customer satisfaction. Accordingly, classical service quality models are not sufficient to capture customer expectations, and new digital service quality (DSQ) models should emerge. This study aims to propose a new and genuine DSQ model. The proposed model consists of digital tangibles, reliability, digital interaction, digital trust, and customer-centricity dimensions; and 35 criteria related to them. Importance degrees of criteria are determined with the IVIF AHP method. The validity of the proposed model is verified, employing a real case concerning the Turkish airline industry. The results show that the most significant dimension is digital trust, and the three most important criteria are proactive customer service, cybersecurity, and customer insight. | en_US |
dc.description.sponsorship | Galatasaray University | |
dc.language.iso | eng | en_US |
dc.publisher | Elsevier | en_US |
dc.relation.ispartof | Journal of Air Transport Management | |
dc.rights | restrictedAccess | |
dc.title | A new digital service quality model and its strategic analysis in aviation industry using interval-valued intuitionistic fuzzy AHP | en_US |
dc.type | Article | en_US |
dc.peerreviewed | yes | en_US |
dc.publicationstatus | Published | en_US |
dc.contributor.department | Özyeğin University | |
dc.contributor.authorID | (ORCID 0000-0001-7729-2206 & YÖK ID 237676) Havle, Celal | |
dc.contributor.ozuauthor | Havle, Celal Alpay | |
dc.identifier.volume | 86 | en_US |
dc.identifier.wos | WOS:000540243200005 | |
dc.identifier.doi | 10.1016/j.jairtraman.2020.101817 | en_US |
dc.subject.keywords | Air transportation | en_US |
dc.subject.keywords | Airlines | en_US |
dc.subject.keywords | Digital service quality | en_US |
dc.subject.keywords | Digital transformation | en_US |
dc.subject.keywords | IVIF AHP | en_US |
dc.subject.keywords | SERVQUAL | en_US |
dc.identifier.scopus | SCOPUS:2-s2.0-85084405744 | |
dc.contributor.authorMale | 1 | |
dc.relation.publicationcategory | Article - International Refereed Journal - Institutional Academic Staff |
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