Time-series models of pricing the impact of marketing on firm value
Type :
Book chapter
Publication Status :
published
Access :
restrictedAccess
Abstract
N/A
Source :
Handbook of Marketing and Finance
Date :
2012-05
Publisher :
Edward Edgar Publishing
URI
http://hdl.handle.net/10679/4291https://www.elgaronline.com/view/edcoll/9781849802727/9781849802727.00010.xml
Collections
Share this page