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dc.contributor.authorKervenoael, R. de
dc.contributor.authorAykaç, Didem Selcen Öztürkcan
dc.description.abstractIn the last decade, the wide use of the Internet, particularly through the proliferation of broadband, has dramatically changed the behaviour and lifestyle of many people. China, as a fast-growing emerging economy with a different shopping culture, different ideology, very large population, increasingly industrial and high-tech society (Gong et al. 2004; Li et al. 2004) forms an interesting case. By the year 2004, there were 94 million Internet users in Mainland China. In the most developed urban areas, such as Beijing and Shanghai, more than 25 per cent of the population are reported to be regular Internet users, a level almost equal to that of Spain or the Czech Republic. The China Internet Network Information Centre (CNNIC) (2005) survey indicated that about 62 per cent of Chinese Internet users frequently or sometimes access online shopping websites and about 40 per cent of Chinese Internet users have purchased goods or services through online shopping websites.
dc.publisherEdward Elgar Publishing Ltd.
dc.relation.ispartofTrust and New Technologies: Marketing and Management on the Internet and Mobile Media
dc.titleGrey market e-shopping and trust building practices in Chinaen_US
dc.typeBook chapteren_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0003-2248-0802 & YÖK ID 141729) Öztürkcan, Selcen
dc.contributor.ozuauthorAykaç, Didem Selcen Öztürkcan
dc.subject.keywordsGrey marketing
dc.subject.keywordsTrust building
dc.relation.publicationcategoryBook Chapter - International - Institutional Academic Staff

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