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Düzenleyici odaklar ölçeklerinin kavramsal ve ampirik olarak incelenmesi
(Beta Basım A.Ş., 2016-04-15)
Literatürdeki çalışmalar düzenleyici odakların tüketici davranışları üzerindeki yaygın etkisini göstermektedir. Düzenleyici odakları ölçmek için birçok farklı ölçek kullanılabilmektedir ve araştırmacıların bu ölçekler ...
Çevri̇mi̇çi̇ ve geleneksel: youtube ve televi̇zyon reklamlarına yöneli̇k tüketi̇ci̇ algılarının karşılaştırılması
(Pazarlama ve Pazarlama Araştırmaları Derneği, 2018)
Bu araştırma, tüketicilerin YouTube ve televizyon reklamlarına yönelik tutumlarını incelemekte ve karşılaştırmaktadır. On iki tüketiciden veri toplamak için, kalitatif bir araştırma yöntemi olan ve derinlemesine görüşme ...
Client-server versus peer-to-peer
(Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2016)
This study identifies optimal transmission mechanisms for a video streaming service in a peer-to-peer network structure under different payment mechanisms: pay as you watch and pay upfront. We calculate a uniform, feasible ...
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site
(American Marketing Association, 2009-09)
The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic ...
A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences
(Public Library of Science, 2020-04-30)
We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we ...
Reasoning types in Industrial Engineering/Operations Management processes
(IEOM Society, 2019)
Operations Management/Industrial Engineering modeling process entails a series of research paradigm decisions to be made as to (1) what the reality domain is - ontology, (2) how the problem domain is to be defined and ...
Being a woman entrepreneur in Turkey: Life role expectations and entrepreneurial self-efficacy
(Sage, 2019-05)
Two major competing life roles, work and family, are reported to dominate people's efforts in constructing a life. Here, we aim to explore whether and how attributed life roles and related coping strategies of current and ...
Does being internationalmake companiesmore sustainable? Evidence based on corporate sustainability indices
(Elsevier, 2018-06)
The existing literature on the relationship between corporate sustainability performance and being a domestic or international company doubt on which type of operating has more potential to be corporate sustainable. It ...
Private-label use and store loyalty
(American Marketing Association, 2008-11)
The authors develop an econometric model of the relationship between a household’s private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for ...
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
(American Marketing Association, 2013-01)
Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant ...
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