Browsing Business Administration by Title
Now showing items 146-165 of 244
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Marketing an IPO issuer in early stages of the IPO process
(Springer Science+Business Media, 2015-01)Successful marketing of an IPO issuer depends on the issuer’s attractiveness to early stage stakeholders such as underwriters and institutional investors. However, there is limited research on how these stakeholders evaluate ... -
Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics
(Palgrave Macmillan, 2015-06)Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market ... -
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ... -
Measuring the health of a business ecosystem
(Edward Elgar Publishing Ltd., 2013-04-30)A business ecosystem is a network of partners around a core technology, who depend on each other for their success and survival (Den Hartigh and van Asseldonk, 2004). An essential characteristic that distinguishes the ... -
Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
(Frontiers Media, 2021-03-22)This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of ... -
Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ... -
Mixed effects of business and political ties in planning flexibility: Insights from Turkey
(Elsevier, 2020-05)Despite increasing attention to the role of business and political ties in emerging economies, few studies have explicitly investigated their relations to dynamic capabilities outside of the East-Asian context. Following ... -
A model of sustainable distributed service delivery in organizations with compassion-based missions
(Sage, 2014-11)This article examines the potential for offering sustainable compassion-based service. Organizations with compassion-based service missions face difficult challenges in addressing acute client needs with limited resources. ... -
Moral habitus and status negotiation in a marginalized working-class neighborhood
(Oxford University Press, 2013-12)Examinations of the moral and ethical dimensions in identity construction are scant in consumer research. This ethnography of a trailer-park neighborhood investigates how different moral dispositions shape low-income, ... -
National culture and firms’ cash holdings: The role of indulgence and its boundaries
(Elsevier, 2024-02)We examine the influence of indulgence vs restraint (IVR), an understudied national culture dimension of Hofstede's framework, on firms’ cash holdings to shed light on how culture influences this firm behavior and the ... -
No comment?! The drivers of reactions to online posts in professional groups
(Elsevier, 2016-08)Social media has moved beyond personal friendships to professional interactions in high-knowledge industries. In particular, online discussion forums are sponsored by firms aiming to position themselves as thought-leaders, ... -
Noninfluentials and information dissemination in the microblogging community
(Springer Nature, 2017)Firms are increasingly focusing on understanding and managing their social media strategies in order to create discussions and optimize the spread of news in their communities. Most prior studies on information dissemination ... -
On a family of coupled diffusions that can never change their initial order
(IOP Publishing, 2022-11-18)We introduce a real-valued family of interacting diffusions where their paths can meet but cannot cross each other in a way that would alter their initial order. Any given interacting pair is a solution to coupled stochastic ... -
On member‐driven, efficient and fair timeshare exchanges
(Wiley, 2019-01)Vacation Timeshare is a form of ownership or "right to use" of a resort property for a specific time period (typically a week) each year. Timeshare exchange refers to the non-monetary trading of timeshare weeks among owners, ... -
Online intermediary as a channel for selling quality-differentiated services
(Wiley, 2015-02)When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of ... -
Online social capital : understanding e-impulse buying in practice
(Elsevier, 2009-07)Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. ... -
Optimal ambulance location with random delays and travel times
(Springer Science+Business Media, 2008-09)We describe an ambulance location optimization model that minimizes the number of ambulances needed tonprovide a specified service level. The model measures service level as the fraction of calls reached within a given ... -
Optimistic entrepreneurs and new product introductions in high technology industries
(Academy of Management, 2018)This study examines how the relationship between past performance and new product introductions is influenced by entrepreneurial optimism. Based on the behavioral theory of the firm, we test how past performance suggest ... -
Optimized calibration of currency market strategies
(2010)We propose a new financial indicator and risk metric embedded in a currency trading model to assist investors in currency markets. Since our model is highly nonlinear, we utilize global optimization technology to maximize ... -
Optimizing offer sets based on user profiles
(Social Science Research Network, 2009)Personalization and recommendation systems are being increasingly utilized by ecommerce firms to provide personalized product offerings to visitors at the firms’ web sites. These systems often recommend, at each interaction, ...
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