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dc.contributor.authorBozkaya, B.
dc.contributor.authorKervenoael, R. de
dc.contributor.authorAykaç, Didem Selcen Öztürkcan
dc.description.abstractE-grocery is gradually becoming viable or a necessity for many families. Yet, most e-supermarketsare seen as providers of low value “staple” and bulky goods mainly. While each store has a large number of SKU available, these products are mainly necessity goods with low marginal value for hedonistic consumption. A need to acquire diverse products (e.g., organic), premium priced products (e.g., wine) for special occasions (e.g., anniversary, birthday), or products just for health related reasons (e.g., allergies, diabetes) are yet to be served via one-stop e-tailers. In this paper, we design a mathematical model that takes into account consumers’ geo demographics and multi-product sourcing capacity for creating critical mass and profit. Our mathematical model is a variant of Capacitated Vehicle Routing Problem with Time Windows (CVRPTW), which we extend by adding intermediate locations for trucks to meet and exchange goods. We illustrate our model for the city of Istanbul using GIS maps, and discuss its various extensions as well as managerial implications.en_US
dc.description.sponsorshipTÜBİTAK ; Migros T.A.Ş.
dc.relation.ispartofInternational Conference for Prospects for Research in Transport and Logistics on a Regional Global Perspective
dc.titlePremium e-grocery: exploring value in logistics integrated service solutionsen_US
dc.typeConference paperen_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0003-2248-0802 & YÖK ID 141729) Öztürkcan, Selcen
dc.contributor.ozuauthorAykaç, Didem Selcen Öztürkcan
dc.subject.keywordsDynamic consumer-led demanden_US
dc.subject.keywordsPremium goodsen_US
dc.relation.publicationcategoryConference Paper - International - Institutional Academic Staff

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