Publication: A new digital service quality model and its strategic analysis in aviation industry using interval-valued intuitionistic fuzzy AHP
Institution Authors
Journal Title
Journal ISSN
Volume Title
Type
Article
Access
info:eu-repo/semantics/restrictedAccess
Publication Status
Published
Abstract
Today, airline companies have to provide digital products and services to ensure customer satisfaction. Accordingly, classical service quality models are not sufficient to capture customer expectations, and new digital service quality (DSQ) models should emerge. This study aims to propose a new and genuine DSQ model. The proposed model consists of digital tangibles, reliability, digital interaction, digital trust, and customer-centricity dimensions; and 35 criteria related to them. Importance degrees of criteria are determined with the IVIF AHP method. The validity of the proposed model is verified, employing a real case concerning the Turkish airline industry. The results show that the most significant dimension is digital trust, and the three most important criteria are proactive customer service, cybersecurity, and customer insight.
Date
2020-07
Publisher
Elsevier