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ŞANLI, Ceren Hayran

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Ceren Hayran

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ŞANLI
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Now showing 1 - 6 of 6
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    ArticlePublicationOpen Access
    Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
    (Frontiers Media, 2021-03-22) Ceylan, M.; Şanlı, Ceren Hayran; Business Administration; ŞANLI, Ceren Hayran
    This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of framing social distancing messages around prosocial vs. self-interested appeals in driving message compliance and helping behavior. The results show that when a message emphasizes benefits for everyone in society, rather than solely for the individual, citizens find the message more persuasive to engage in social distancing, and also more motivating to help others. The results further demonstrate that the proposed effects are higher for individuals who have a lower locus of control and lower fear of coronavirus as prosocial messages lead them to feel a joint responsibility in protecting from the pandemic. Theoretical and practical implications of the results are discussed.
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    Impact of social media brand blunders on brand trust and brand liking
    (Sage, 2023-07) Şanlı, Ceren Hayran; Ceylan, M.; Business Administration; ŞANLI, Ceren Hayran
    More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly important issue for marketing managers. The present research explores how online brand blunders influence consumers’ trust and liking toward the blunderer brand, and the role of brand commitment in this relationship. Three studies show that consumers evaluate online brand blunders differently than they do product performance problems. Specifically, upon receiving negative brand blunder information, high (vs. low)-commitment consumers’ brand trust and brand liking decrease to a higher extent due to finding the blunder less humorous and more offensive. On the contrary, upon receiving negative product performance information, low (vs. high)-commitment consumers’ brand trust and brand liking decrease to a higher extent, which supports previous literature. Our findings suggest that managers should prioritize high and low-commitment consumers differently and tailor blunder communication in handling online brand crises.
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    ArticlePublicationOpen Access
    A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences
    (Public Library of Science, 2020-04-30) Şanlı, Ceren Hayran; Anık, L.; Gurhan-Canli, Z.; Business Administration; ŞANLI, Ceren Hayran
    We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we establish FOMO's pervasiveness as a psychological phenomenon, present real-life contexts wherein FOMO may be experienced, and explore its behavioral consequences. Specifically, we show that FOMO poses a threat to loyalty by decreasing one's intentions to repeat a current experience and may decrease the valuation of the current experience.
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    ArticlePublicationOpen Access
    Consumers and brands across the globe: research synthesis and new directions
    (American Marketing Association, 2018-03) Gürhan-Canli, Z.; Sarıal-Abi, G.; Şanlı, Ceren Hayran; Business Administration; ŞANLI, Ceren Hayran
    Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, culture, and globalization from a behavioral perspective by reviewing 129 articles published over 25 years. Specifically, they explicate two perspectives found in the literature: (1) global–local branding and (2) the influence of culture on consumer and brand interactions. The authors identify conceptual gaps in the literature and discuss how new realities in the macro environment (e.g., political issues, digital transformation, environmental concerns) may affect the interaction between culture, brands, and consumers in a globalized world. This review facilitates a more impactful future research agenda in both theory and practice at the interface of branding and globalization from the perspective of behavioral outcomes.
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    Understanding the feeling of missing out: A temporal perspective
    (Springer, 2022-02) Şanlı, Ceren Hayran; Gurhan-Canli, Z.; Business Administration; ŞANLI, Ceren Hayran
    Research to date has explored the feeling (or fear) of missing out phenomenon from different temporal perspectives, as an instant feeling about missing out on current activities and as a retrospective feeling about missing out on past events. Combining the two research streams, we conceptualize and distinguish the two types of feelings of missing out with different temporal orientations based on the circumplex model of affect. We show that both feelings are negative in valence, yet the feeling of missing out related to ongoing activities indicates a higher arousal and a stronger affective state. We also investigate the coping efforts with these feelings of missing out and show that individuals may rely on both emotion-focused and problem-focused coping strategies. Theoretical and well-being implications of the findings are discussed.
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    ArticlePublicationOpen Access
    Well‐being and fear of missing out (Fomo) on digital content in the time of covid‐19: A correlational analysis among university students
    (MDPI, 2021-02) Şanlı, Ceren Hayran; Anik, L.; Business Administration; ŞANLI, Ceren Hayran
    The majority of research on the fear of missing out (FOMO) has focused on understanding how social media posts about attractive unattended experiences taking place in the physical world (e.g., a friend’s vacation) influence individuals’ affective states. With quarantine measures in place, and in the absence of travel and party photos on social media, do individuals feel they are missing out on enjoyable experiences? The current work shows that FOMO has not disappeared during the pandemic, even when socially distancing at home, but has been replaced by feelings towards new online activities (e.g., online concerts, virtual gatherings). As a consequence, we find that FOMO threatens well‐being by causing important psychological and health issues, such as sleep depriva-tion, loss of focus, declined productivity, and finding relief in knowing that others have difficulty keeping up with abundant digital content. Importantly, we find these consequential effects both during the initial (May 2020) and late stages (December 2020) of the pandemic. With excessive Internet use and virtual FOMO likely to be a continuing reality of life, questions remain as to how one can refrain from its negative effects and stay healthy during the pandemic and in the post‐pandemic era. We discuss remedies and suggest new research avenues that may help elevate the negative consequences of FOMO on well‐being.