Organizational Unit: Entrepreneurship
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Book PartPublication Metadata only Big and lean is beautiful: a conceptual framework for data-based learning in marketing management(Emerald Publishing Limited, 2019-09-19) Soyer, E.; Pauwels, K.; Seggie, Steven Head; Entrepreneurship; Rindfleisch, A.; Malter, A. J.; SEGGIE, Steven HeadWhile Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn't necessarily improve their decision-making. Managers would still be vulnerable to confirmation bias, control illusions, communication problems, and confidence issues (the 4Cs). The authors argue that traditional remedies for such biases don't go far enough and propose a lean start-up approach to data-based learning in marketing management. Specifically, they focus on the marketing analytics component of Big Data and how adaptations of the lean start-up methodology can be used in some combination with such analytics to help marketing managers improve their decision-making and innovation process. Beyond the often discussed technical obstacles and operational costs associated with handling Big Data, this chapter contributes by analyzing the various learning and decision-making problems that can emerge once the 4Vs of Big Data have materialized.Conference ObjectPublication Open Access An evaluation of energy efficiency measures in a Turkish campus building for thermal comfort and economic risk(International Building Performance Simulation Association, 2015) Wang, Q.; Öcal, M. Rıfat; Augenbroe, G.; Mengüç, Mustafa Pınar; Özuyar, Pınar Gökçin; Entrepreneurship; Mechanical Engineering; MENGÜÇ, Mustafa Pınar; ÖZUYAR, PinarAs new and retrofitted Turkish buildings adopt stateof-the-art energy efficiency measures, hidden risks associated with compromised thermal comfort and disappointing returns on investment could go unnoticed unless a building is subjected to an uncertainty and risk analysis. Standard deterministic predictions are not sufficient, as they do not capture the effects of uncertainty and variability with regard to local microclimate conditions, physical parameters, and discrepancies in the model formulations, also known as “model form uncertainties”. In this paper, we analyze the impact of uncertainty on the performance of a Turkish campus building. We examine the risk that an energy efficient design that is accepted because of the positive results of a conventional energy simulation, causes unacceptable discomfort and unsatisfactory returns on investment. The results of a comprehensive uncertainty analysis shows that these risks exist in certain areas and not in others. The predicted annual output of PV panels is relatively stable with only minor variability, which justifies the investment in Istanbul. Same with shading devices, which lead to a satisfactory internal rate of return under uncertainty. However, with regard to comfort we find that risks could be substantial. We find that relying completely on occupants opening and closing windows for fresh air with fan coil units maintaining the indoor temperature may lead to an insufficient supply of outdoor air for occupants and a substantial risk of overheating. Overall, the results of the analysis demonstrate that understanding risks is in some cases crucial to make an informed design decision regarding various energy saving design strategies.ArticlePublication Metadata only The effect of internal and external technology sourcing on firm performance throughout the technology life cycle(Informa Group Company, 2012) Stolwijk, C. C. M.; Vanhaverbeke, W. P. M.; Ortt, J. R.; Pieters, M. W.; den Hartigh, Erik; Beers, C. van; Entrepreneurship; HARTIGH, Erık DenIn studies about the impact of technology sourcing on firm performance, the impact of the technology life cycle has thus far received scant attention. This paper investigates this topic from the knowledge-based perspective. Data was gathered from 22 PLD (Programmable Logic Device) manufacturers in the integrated circuit industry between 1986 and 2005, and used to test two hypotheses based on panel analysis: (1) that strategic alliance networks, as a mode of external technology sourcing, have a positive effect on a firm's innovative and market performance early in the technology life cycle, and (2) that internal development as a mode of internal technology sourcing has a positive effect on a firm's innovative and market performance later in the technology life cycle. Although both hypotheses are supported as far as market performance is concerned, neither is supported when it comes to innovative performance.Book PartPublication Metadata only Lessons learned about the hindering factors for regional cooperation towards the mitigation of climate change(Springer Nature, 2019) Özuyar, Pınar Gökçin; Entrepreneurship; ÖZUYAR, PinarAs the importance of climate change mitigation and adaptation increases, tools to assist these ranging from training materials, awareness raising event models to company level cooperation tools are being introduced to various stakeholders. These tools can only be effective by extensive utilisation throughout the globe which requires the communication and awareness raising on climate change. The actual implementation and impact assessment of these tools need to be further investigated. Opportunities and barriers for the use of such tools and whether climate change communication is an enhancing or hindering effect is very important in this investigation. As an example for such a tool, an industrial symbiosis model where an unorthodox regional approach is taken rather than close proximity cooperating companies, has been implemented in the Western Black Sea Region countries. The results of the study include three major barriers; namely, lack of regional policy and relevant legislation, trust among companies and a common working language in the region. The effects of other barriers and possible opportunities that would hinder these barriers are discussed in this study including the lack of regional policies on climate change based on one-to-one interviews with selected company representatives in the region. The lessons learned are significant for similar regional exemplary tools of sustainable development and climate change mitigation practices.ArticlePublication Metadata only Using machine learning tools for forecasting natural gas consumption in the province of Istanbul(Elsevier, 2019-05) Beyca, Ö. F.; Ervural, B. C.; Tatoglu, E.; Özuyar, Pınar Gökçin; Zaim, S.; Entrepreneurship; ÖZUYAR, PinarCommensurate with unprecedented increases in energy demand, a well-constructed forecasting model is vital to managing energy policies effectively by providing energy diversity and energy requirements that adapt to the dynamic structure of the country. In this study, we employ three alternative popular machine learning tools for rigorous projection of natural gas consumption in the province of Istanbul, Turkey's largest natural gas-consuming mega-city. These tools include multiple linear regression (MLR), an artificial neural network approach (ANN) and support vector regression (SVR). The results indicate that the SVR is much superior to ANN technique, providing more reliable and accurate results in terms of lower prediction errors for time series forecasting of natural gas consumption. This study could well serve a useful benchmarking study for many emerging countries due to the data structure, consumption frequency, and consumption behavior of consumers in various time-periods.ArticlePublication Metadata only Business group affiliation and internationalization of new ventures: Moderating role of industry and liberalization(Elsevier, 2023-03) Saiyed, Abrarali Mohammadusmanali; Eryarsoy, E.; Mondal, A.; Dhandapani, K.; Entrepreneurship; SAIYED, Abraralı MohammadusmanalıInternationalization of new ventures (INV) has been the interest of inquiry for more than three decades. Though many researchers have looked at different factors and their impact on the speed, scope, and intensity of internationalization in new ventures, this stream of research requires more attention in the context of emerging economies. The study examines the role of a firm's business group affiliation and its impact on internationalization of new ventures in emerging economies. It also explains how industry concentration and liberalization of the economy change the relationship between business group affiliation and internationalization. Based on a dataset of new ventures from 67 industries founded in India during the period of 1996 to 2014, our results suggest that ventures with business group affiliation focus on the domestic market, and the focus changes from the domestic market to international when there is high industry concentration and with the liberalization of the economy.Conference ObjectPublication Open Access Company innovation system: a conceptualization(Operations and Information Management Group, Aston Business School, Aston University, 2018-04-25) den Hartigh, Erik; Entrepreneurship; Nunes, B.; Emrouznejad, A.; Bennett, D.; Pretorius, L.; HARTIGH, Erık DenWe conceptualize the company as an innovation system that consists of components, relationships and attributes, with the purpose to produce innovation. The systems approach to innovation has received limited attention at the company level. While it is widely accepted for nations, sectors, regions and technologies, and while some company-level foundations and building blocks have been proposed, the dominant approach at company level is to regard innovation as a process. Components of a company innovation system are actors or resources. Relationships refer to the configuration of these components: an innovation process now becomes one of the possible configurations of components in a system. Attributes of a company innovation system are capabilities and other system properties, such as innovative culture or infrastructure. We explore the concept of company innovation system by analyzing and comparing case examples of ABB Group, Adobe Systems, Amazon.com, eBay, Hitachi, HTC, Lockheed Martin, Philips, Qualcomm, Salesforce.com and Southwest Airlines. We find that using the company innovation system approach, we can map innovation systems at the company level. We can identify the components, such as R&D departments, labs, venture organizations, teams, employees, C-level offices and facilitating tools. We can identify relationships such as single or multiple configurations, simple or complex configurations, technology-driven, market-driven or interactive configurations, and open or closed configurations. We can identify attributes such as creativity versus efficiency emphasis, systematic versus non-systematic approaches, adaptiveness of the system, and large project-focus versus experimentation focus. The findings indicate that companies design, configure and coordinate their innovation systems in different ways. Our current findings are tentative and preliminary and only provide descriptive insights of the case examples. A well-conceptualized and validated company innovation system approach may give managers relevant insights to address the problems of designing, configuring and coordinating their company innovation systems. Academically, the company innovation system approach provides complementary insights to the existing company-level innovation approaches.ArticlePublication Open Access Captain or deckhand? The impact of self-leadership on employees’ work role performance under remote work(Frontiers Media, 2022-11-25) Maden-Eyiusta, Ceyda; Alparslan, S. E.; Entrepreneurship; EYİUSTA, Ceyda MadenRelying on self-determination theory, this study investigates the mediating role of psychological empowerment in the relationship between self-leadership and work role performance (task proficiency, task adaptivity, and task proactivity) in remote work settings. It also explores whether and how supervisor close monitoring moderates the indirect impact of self-leadership on work role performance. Hypotheses were tested using a two-study design including white-collar employees from a broad range of jobs and companies (Study 1) and employee-supervisor dyads working in small and medium-sized firms (Study 2) in Turkey. In Study 1, results showed that self-leadership had a positive indirect effect on employees’ work role performance through psychological empowerment. In Study 2, the cross-lagged two-wave design provided support for this indirect effect while demonstrating partial support for the moderating role of supervisor close monitoring. The current study contributes to research on self-leadership and work role performance by providing a detailed understanding of the motivational process through which self-leadership leads to increased work role performance. It also offers practical insights for enhancing self-leaders’ work role performance, particularly within the remote work context.Conference ObjectPublication Metadata only Digital technology and the stages of digital business transformation(IEEE, 2022) Mutlu, Irmak; den Hartigh, Erik; Üçler, Çağlar; Entrepreneurship; Professional Flight Program; HARTIGH, Erık Den; ÜÇLER, Çağlar; Mutlu, IrmakCompanies use digital technology to transform their business. Digitization, digitalization, and digital transformation have been proposed as stages in this business transformation process. Researchers have also proposed a variety of maturity models to assess this transformation. The distinctions and the ontology between the stages of digital transformation are not always clearly defined. Using expert interviews and literature review this paper derived a domain-specific ontology from commonly expressed keywords. Based on this, five stages of digital transformation were distinguished and defined: (i) digital passive, (ii) digitization, (iii) digitalization, (iv) digital transition and (v) digital transformation. These five stages may be used in further research as a rubric to assess digital business transformation.ArticlePublication Metadata only COVID-19 and the global value chain: Immediate dynamics and long-term restructuring in the garment industry(Elsevier, 2022-02) Mostafiz, M. I.; Musteen, M.; Saiyed, Abrarali Mohammadusmanali; Ahsan, M.; Entrepreneurship; SAIYED, Abraralı MohammadusmanalıAdvancing the literature on global value chains (GVCs), this study investigates the impact of the COVID-19 pandemic on immediate dynamics and long-term changes shaping the evolution of the garment GVC. We use a partially grounded, longitudinal approach to analyze data on seven cases of Bangladeshi garment manufacturers, supplemented by archival data on the garment industry. Based on our analysis, we theorize that the COVID-19 crisis has led to three types of dynamics (temporal, structural, and spatial) that contribute to GVC restructuring. Consistent with the paradox approach, we document two counter-tensions that influence the GVC in the long term: the push to disintegrate (i.e., permanently restructure) and the pull to integrate (i.e., preserve or strengthen the existing structural routines). We conceptualize the ultimate structure of the GVC as the alignment of a new balance of power and new capabilities of the GVC actors. Implications for theory, practice, and policy are discussed.