Browsing by Author "Singh, V."
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Hierarchical modeling of choice concentration of US households Jeliazkov, I.; Yang, X.-S.; Hansen, K. T.; Khan, Romana; Singh, V. (Wiley, 2014)This chapter contains sections titled: Introduction Data Description Measures of Choice Concentration Methodology Results Interpreting θ Decomposing the Effects of Time, Number of Decisions and Concentration Preference Conclusion.
Ideology and brand consumption Khan, Romana; Misra, K.; Singh, V. (Sage, 2013-03)Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a ...
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