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  • Ideology and brand consumption 

    Khan, Romana; Misra, K.; Singh, V. (Sage, 2013-03)
    Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a ...
  • Will a fat tax work? 

    Khan, Romana; Misra, K. (Wiley, 2016-01)
    Of the many proposals to reverse the obesity epidemic, the most contentious is the use of price-based interventions such as the fat tax. Previous investigations of the efficacy of such initiatives in altering consumption ...

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