Browsing by Author "Feyizoğlu, O."

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An integrated SWOT based fuzzy AHP and fuzzy MARCOS methodology for digital transformation strategy analysis in airline industry

Büyüközkan, G.; Havle, Celal Alpay; Feyizoğlu, O. (Elsevier, 2021-10)

Driven by business strategies, digital transformation (DT) facilitates dramatic change in air passenger behavior. This study aims to determine and analyze different DT strategies (DTSs) with the help of an integrated ...

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