Hotel Management

Permanent URI for this collectionhttps://hdl.handle.net/10679/4359

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Corporate social responsibility and sustainable development in the Mediterranean: The case of the Spanish hotel industry in the Barcelona region
(Taylor & Francis, 2019) Paşamehmetoğlu, Ayşın; Gökoğlu, M. M.; Hotel Management; Tüzün, İ. K.; Ergül, M.; Johnson, C.; PAŞAMEHMETOĞLU, Ayşın
This chapter describes corporate social responsibility practices of hotels in Barcelona region in an aim to understand business perspectives on sustainable development in Mediterranean. From this standpoint, a case study analysis is developed regarding the progress in the implementation of CSR (corporate social responsibility) practices leading to sustainable development. Current literature on CSR in Spanish hotel industry lacks a clear understanding of perspectives businesses have towards sustainability. Specifically, examining CSR practices of hotels in Barcelona region allows us to describe the progress and problems in the field. In general, findings point out to an environmentalist perspective which traditionally dominates CSR practices in Spain. The hotel industry in Spain is raising its environmental consciousness and some specific environmental initiatives are being implemented. By explaining the dynamics of hotel industry and environment relations in Barcelona region, this chapter suggests a unique structure in Mediterranean where environmental solutions are dominated in CSR practices. Present studies in Spain with regard to sustainable development are lacking business perspectives towards environmental initiatives. This chapter aim to fill this gap by examining the CSR practices of hotels based on an environmentalist evaluation of Barcelona region.
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Dynamics of the relation between producer and consumer price indices: A comparative analysis in the U.S. market
(IGI Global, 2020-06-01) Ceylan, Özcan; Hotel Management; CEYLAN, Özcan
The relation between the Producer Prices Index (PPI) and the Consumer Price Index (CPI) in the U.S. is analyzed for two sub-periods: one spanning from 1947 to 1982, the post-war period marked by demand-side economic policies, and the other one starting by 1983 when supply-side policies pioneered by the Reagan government came into effect. As the series in question are found to be cointegrated, a Vector Error Correction Model is employed for the analysis. Regarding the longrun equilibrium relationships, it is found that the loading for the PPI series are statistically significant for both periods, while the loading for the CPI is barely significant for the first period, and it is insignificant at any acceptable level for the second. Thus, the CPI represents the common trend in the system in both periods, but it does more clearly so in the second period.
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European quality award winning companies: a situational analysis of tourism industry
(Emerald, 2016) Özgen, Hanım Kader Şanlıöz; Hotel Management; ÖZGEN, Hanım Kader Şanlıöz
The European Quality Award came into being in 1992. Since then, 42 organizations from various sectors have attained this internationally recognized award. Although the model of the award is considered as a single-generic framework for organizations of all sectors, the question about the situation of the tourism industry arises since this model is not frequent in tourism establishments. With the aim of revealing the situation of tourism industry, this chapter utilized the list of the award winning organizations and identified their economic sectors with reference to The Statistical Classification of Economic Activities in the European Union (NACE). As a consequence, the study revealed the weak participation of the tourism industry, represented by only two hotels and a conference center.
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Grassroots, municipality and labor in the circular economy: The need of a street-level analysis in the European Union and Turkey
(Peter Lang Publishing Group, 2020) Bilbil, Ebru Tekin; Hotel Management; Günar, A.; Darici, B.; BİLBİL, Ebru Tekin
Ebru Tekin Bilbil Grassroots, Municipality and Labor in the Circular Economy: The Need of a Street-Level Analysis in the European Union and Turkey Introduction Following the highest turnover of the European Parliament elections in 2019, the future of Europe is now focusing more on social and economic issues with the involvement of civil society organizations. As such, the circular economy (CE) is targeted as one of the “new sustainable economic models” (Opinion, 2018: 57) with a specific focus on the concepts of prosperity, efficiency, social inclusion and environmental responsibility. Nevertheless, the theoretical and practical sides of the CE have been mostly discussed from the system and design aspects in the CE literature. Therefore, there are gaps in this literature in understanding the CE concept from different perspectives. These gaps might be filled by focusing on social and institutional dimensions (Moreau, et.al., 2017). Whilst criticizing the system-wide approach to the CE, this chapter proposes to integrate the micro and street analyses within urban policies. The concept of CE is considered as an ultimate model in academic, policy as well as operational circles, both its practical and theoretical implementation and assessments (Gregson, et.al., 2015). Although there is not a precise definition of the CE (Haas, et.al., 2015; Özsoy, 2018a), both academic, public and civil society, organizations have a constant attempt to define and systematically analyze it as a concept, which is qualified as “complex and far-reaching” (UN, 2015).
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History and techniques of managerial accounting
(Peter Lang AG, 2023-03-06) Türegün, Nida; Hotel Management; Kaya, M. V.; TÜREGÜN, Nida
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How are immigrants advancing on the European labor market? The case of Spain
(Emerald, 2021) Noja, G. G.; Cristea, M.; Yüksel, Atila; Hotel Management; YÜKSEL, Atila
Introduction: Despite its significance, the research on international migration with a specific focus on the European Union (EU) needs to be strengthened with comprehensive studies, for developing better immigration and integration policies. Considering the amplitude of migration flows in Europe and recent challenges brought by the Covid-19 pandemic crisis, the Brexit decision and humanitarian dimension of the migration phenomena (asylum seekers and ref-ugees), the need for better immigration and integration policies within the host countries’ labor markets stands out as a major research direction, especially in case of immigrants looking for better working and living conditions. Aim: This chapter aims to design specific immigration clusters within the main EU-10 destination countries (including Spain, Italy, Belgium, Denmark, Finland, France, UK, Germany, Austria, and Sweden) (cluster analysis pro-cedure); and to identify feasible ways and specific policies for immigrants’ labor market success (spatial analysis and macroeconometric models). Method: The methodological framework consists of two parts: (i) immigration clusters analysis, based on the interlinkages between several fundamental migration coordinates, namely, economic welfare at destination, employment opportunities for the foreign population, migrant integration policies and associated governmental efforts, educational background; and (ii) spatial analysis models, namely spatial lag–autoregressive and spatial error, and other three econometric procedures, respectively, the robust regression, Panel Corrected Standard Errors, and Arellano-Bond Dynamic Generalized Method of Moments. National data compiled for the 10 main EU receiving economies during 2000–2015, with a particular focus on Spain were used. Findings: The impact of the proposed research is reflected through a set of new specific tailored ways, policies and strategies that can be adopted and implemented by the policy-makers across Europe. Our empirical results show that, overall, EU-10 countries still fail to identify immigrants with high levels of education and skills acquired to enhance their potential for labor market integration. Policy-makers should always monitor the specific ways in which migration policies lead to concrete positive labor market outcomes for immigrants and that the tools used for implementing these policies are suitable in achieving predefined migration goals. Therefore, a particular focus should be on developing a new immigration system to select migrants for their skills and high level of human capital, by following the best practices examples of other receiving countries.
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I want a brand new car
(Taylor and Francis, 2022) Özgen, Hanım Kader Şanlıöz; Hotel Management; Aktaş, G.; Kozak, M.; ÖZGEN, Hanım Kader Şanlıöz
Resort hotels are properties where customers holiday, mostly with their family members, usually for a minimum duration of one week. This duration is critical as customers have numerous interactions with the hotel’s offerings and with other people including customers and hotel workers. If the hotel property is a large scale business, it is inevitable that some customers will experience some service failures which require the implementation of some recovery strategies so that customers will be satisfied with their experience. This case will highlight for participants the importance of managing the customer service recovery process in a resort hotel. The case concerns a customer who was incolved in a car crash and the actions taken by the operations manager to overcome the disappointment and dissatisfaction of the customer.
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The interrelationship between tourist satisfaction and experiences: How does one contribute to the other?
(Taylor & Francis, 2021) Özgen, Hanım Kader Şanlıöz; Kozak, M.; Hotel Management; ÖZGEN, Hanım Kader Şanlıöz
Among all the other emotions, perhaps satisfaction can be the most common one which has been extensively studied. The majority of these studies examine this emotion as an outcome of the perceived performance of products and services consumed or the personal experience attained. However, today, experience has become such a dynamic and complex concept that generates spontaneous satisfaction moments (moments of truth) that may or may not contribute to the level of overall satisfaction at the end of experience process. These satisfaction moments may also affect one’s decision to continue with experiencing. The most widely known example is the first impression that is supposed to be created at the very first moments of experience in a hotel in order to strengthen the memorability of the experience. This chapter aims to discuss this inter-relationship between satisfaction and experience based on the findings of an empirical study conducted with the focus of hospitality experiences in five-star hotels. Hotels serve such a fruitful research domain to analyze the experience concept based on the complex form constructed with various and hybrid sub-experiences. Satisfaction triggered by these sub-experiences may affect the overall perceptions of experiences. Through the outputs of narrative analysis, the findings show how people evaluate their hospitality experience as memorable in relation to experience components and how the overall experience is perceived if satisfaction is the expressed outcome.
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Managing brand experience and reputation in the hotel business
(Taylor & Francis, 2020-05-18) Özgen, Hanım Kader Şanlıöz; Kozak, M.; Hotel Management; ÖZGEN, Hanım Kader Şanlıöz
As “the business of brands”, with more than 300 brands worldwide, the hotel industry has been focused on brand experience since the development and expansion of international brands over the last few decades. New brands and brand extensions with numerous tiers, namely sub-brands, extend from luxury to economy chains, offering a wide variety of accommodation facilities within various contexts of experiential dimensions. On the other hand, hotel groups extend the borders of experience to encourage their customers to create and share their stories through social media (SM) as a means of reputation management. In this context, this chapter first explains the concept of brand experience, with its distinct angles in the hotel industry given its principal role within tourism – which is, in essence, an experiential industry. Second, it presents the relationship between brand experience and reputation management with reference to the use of SM. Finally, these issues are examined in the case of Hilton Worldwide, one of the leading international hotel groups with 17 brands operating in 117 countries.
Open Access
The rationale and ethics behind non-profit organizations being exempt from tax
(BC Grup Inc., 2020) Türegün, Nida; Hotel Management; TÜREGÜN, Nida
The current research paper is prepared to explain the rationale and ethics behind the tax exemption of non-profit organizations. The main purpose of this paper is to explore the understanding of such exemption discussed in various studies. The topic is interesting and attractive to find out the reasons for tax exemption for a non-profit organization to realize its importance. The requirement is to find out the reasons from relevant literature to ensure completeness in this research paper. The overall findings in the current study have clarified that tax exemption for non-profit organizations is essential to mitigate any threat in the future. The research indicates that non-profit organization work according to the welfare policies and rules set by the government. The support of government is mandatory to promote and motivate such welfare practices. Although the revenue budget of the government may face critical issues due to this action, the practices of welfare and well-being should be continued in the same manner. The government authorities should offer further relief to such organizations that they can reduce the financial issues in the long run.
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Tango or acrobatics: How to capture info groups' memory
(Taylor and Francis, 2022) Özgen, Hanım Kader Şanlıöz; Hotel Management; Aktaş, G.; Kozak, M.; ÖZGEN, Hanım Kader Şanlıöz
The global tourism system is highly dependent on travel for leisure and is dominated by mass tourism towards summer destinations. The majority of those travels are organised by tour operators as a member of distribution chain of hotel products; that is, the tour operator creates the holiday package and markets it to travel agencies or online channels, and reservations are processed by local travel agencies as host companies who deal with all the travel processes as a representative or partner of the tour operator. Antalya, the tourism capital of Turkey, is highly dependent on sales from tour operators as a result of the destination’s orientation to mass tourism of sea, sun and sand. Therefore, one of the main marketing actions of hotel marketing executives is to welcome info groups of sales agents from travel agencies and present the hotel property to them so that those agents will recommend their hotel property to their customers and generate sales for the hotel. Those visits are also known as familiarisation trips (fam trips) organised by tour operators and travel agencies, and a minimum of seven or eight hotels are visited by the sales agents in a day to understand the hotel offering in a given destination. However, as a reflection of mass tourism organisation, the welcoming of these groups has also become a mass activity which is performed in similar ways by most hotels. The hotel in this case study looks to do something different so that sales agents will distinguish the hotel from the others to drive sales of the property.
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To stay or not to stay: How to convince the very first guest of a resort property
(CABI International, 2023-02-28) Özgen, Hanım Kader Şanlıöz; Hotel Management; ÖZGEN, Hanım Kader Şanlıöz
Hotel openings in resort destinations have several challenges to overcome and manage, such as: (i) the completion of the hotel project; (ii) preparation of hotel operations for the customer experience; (iii) pre-opening tasks and procedures to test the technical and functional performance of all the service units; and (iv) organization of site visits to marketing and sales partners. The conflicts between the hotel operation and project teams and the delays in openings due to planning defects or unexpected problems may prolong this period with multiple issues for managing executives to deal with. This case addresses the possible challenges of such a period and helps learners comprehend and analyse the situational aspects to seek the best possible solutions to overcome these challenges.
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The truths about conventional tourism and its scientism a humanistic critique
(Taylor & Francis, 2021) Yüksel, Atila; Hotel Management; Giudici, E.; DellaLucia, M.; YÜKSEL, Atila
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