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    The value of air cargo connectivity
    (2017-04-27) Noll, S.
    Stephane Noll started his speech by introducing IATA and giving key data about the air transport business worldwide. He then stressed the role of air cargo business in the world. Mr. Noll then emphasized the importance of air cargo for Turkey by providing some key data. Noll continued his speech by stressing the importance of digitization as a key for air cargo connectivity. He talked about the projects that IATA has been working on in order to overcome limitations against the potential of air cargo. Noll then mentioned that air Cargo is essential for integrating into global value chain by giving numbers from a study conducted by IATA. To conclude, Noll emphasized that Air Cargo customer experience through Istanbul will be critical to connect the global markets to power Turkish economy.