Online intermediary as a channel for selling quality-differentiated services
dc.contributor.author | Akçura, Munir Tolga | |
dc.contributor.author | Ozdemir, Z. D. | |
dc.contributor.author | Rahman, M. S. | |
dc.date.accessioned | 2015-10-27T12:24:22Z | |
dc.date.available | 2015-10-27T12:24:22Z | |
dc.date.issued | 2015-02 | |
dc.identifier.issn | 1540-5915 | |
dc.identifier.uri | http://hdl.handle.net/10679/983 | |
dc.identifier.uri | http://onlinelibrary.wiley.com/doi/10.1111/deci.12116/abstract | |
dc.description | Due to copyright restrictions, the access to the full text of this article is only available via subscription. | |
dc.description.abstract | When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of increased competition. Using an analytical framework, we analyze when and how service providers may utilize an online intermediary to their advantage in the presence of advance selling (i.e., selling a service at an early date for future consumption). In general, when an online intermediary is used, the competition effect dominates the reach effect and leads to a falling price trend. Interestingly, we find that the negative effect of increased competition on profits, due to intermediary usage, can be reversed by committing to self-imposed participation limits (i.e., selling only a predetermined amount of services through the online intermediary). This ensures that the service provider is better off selling through both its own site and the online intermediary, rather than selling exclusively using either channel. | en_US |
dc.description.sponsorship | TÜBİTAK ; Maimi University ; University of Calgary ; SSHRC | |
dc.language.iso | eng | en_US |
dc.publisher | Wiley | en_US |
dc.relation | info:turkey/grantAgreement/TUBITAK | en_US |
dc.relation.ispartof | Decision sciences | |
dc.rights | restrictedAccess | |
dc.title | Online intermediary as a channel for selling quality-differentiated services | en_US |
dc.type | Article | en_US |
dc.peerreviewed | yes | en_US |
dc.publicationstatus | published | en_US |
dc.contributor.department | Özyeğin University | |
dc.contributor.authorID | (ORCID 0000-0003-3982-4720 & YÖK ID 124612) Akçura, Tolga | |
dc.contributor.ozuauthor | Akçura, Munir Tolga | |
dc.identifier.volume | 46 | |
dc.identifier.issue | 1 | |
dc.identifier.startpage | 37 | |
dc.identifier.endpage | 62 | |
dc.identifier.wos | WOS:000350452400003 | |
dc.identifier.doi | 10.1111/deci.12116 | |
dc.subject.keywords | Online intermediary | en_US |
dc.subject.keywords | Internet reach | en_US |
dc.subject.keywords | Distribution channels | en_US |
dc.subject.keywords | Advance selling | en_US |
dc.subject.keywords | Quality differentiation | en_US |
dc.subject.keywords | Analytical model | en_US |
dc.identifier.scopus | SCOPUS:2-s2.0-84923380040 | |
dc.contributor.authorMale | 1 | |
dc.relation.publicationcategory | Article - International Refereed Journal - Institutional Academic Staff |
Files in this item
Files | Size | Format | View |
---|---|---|---|
There are no files associated with this item. |
This item appears in the following Collection(s)
Share this page