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dc.contributor.authorAkçura, Munir Tolga
dc.contributor.authorOzdemir, Z. D.
dc.contributor.authorRahman, M. S.
dc.date.accessioned2015-10-27T12:24:22Z
dc.date.available2015-10-27T12:24:22Z
dc.date.issued2015-02
dc.identifier.issn1540-5915
dc.identifier.urihttp://hdl.handle.net/10679/983
dc.identifier.urihttp://onlinelibrary.wiley.com/doi/10.1111/deci.12116/abstract
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractWhen deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of increased competition. Using an analytical framework, we analyze when and how service providers may utilize an online intermediary to their advantage in the presence of advance selling (i.e., selling a service at an early date for future consumption). In general, when an online intermediary is used, the competition effect dominates the reach effect and leads to a falling price trend. Interestingly, we find that the negative effect of increased competition on profits, due to intermediary usage, can be reversed by committing to self-imposed participation limits (i.e., selling only a predetermined amount of services through the online intermediary). This ensures that the service provider is better off selling through both its own site and the online intermediary, rather than selling exclusively using either channel.en_US
dc.description.sponsorshipTÜBİTAK ; Maimi University ; University of Calgary ; SSHRC
dc.language.isoengen_US
dc.publisherWileyen_US
dc.relationinfo:turkey/grantAgreement/TUBITAKen_US
dc.relation.ispartofDecision sciences
dc.rightsrestrictedAccess
dc.titleOnline intermediary as a channel for selling quality-differentiated servicesen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID124612
dc.contributor.ozuauthorAkçura, Munir Tolga
dc.identifier.volume46
dc.identifier.issue1
dc.identifier.startpage37
dc.identifier.endpage62
dc.identifier.wosWOS:000350452400003
dc.identifier.doi10.1111/deci.12116
dc.subject.keywordsOnline intermediaryen_US
dc.subject.keywordsInternet reachen_US
dc.subject.keywordsDistribution channelsen_US
dc.subject.keywordsAdvance sellingen_US
dc.subject.keywordsQuality differentiationen_US
dc.subject.keywordsAnalytical modelen_US
dc.identifier.scopusSCOPUS:2-s2.0-84923380040


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