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Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics289
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Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics121858254
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United States120
Germany28
China27
Ukraine12
Turkey9
Poland8
France7
United Kingdom7
Iran2
Russia1
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Fairfield28
Wilmington16
Kiez14
Kiev12
Houston11
Beijing10
Cambridge10
Jacksonville10
Düsseldorf8
Kraków8

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