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Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics137
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Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics03400112
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United States26
Germany24
Turkey9
Poland8
China7
France7
United Kingdom7
Ukraine4
Iran2
Russia1
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Kiez14
Wilmington9
Kraków8
Düsseldorf6
Paris6
Istanbul5
Alexandria4
Beijing4
Kiev4
Chongqing3

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