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dc.contributor.authorSaatçioğlu, Bige
dc.contributor.authorCorus, C.
dc.date.accessioned2014-12-23T06:43:23Z
dc.date.available2014-12-23T06:43:23Z
dc.date.issued2014-06
dc.identifier.issn1552-6534
dc.identifier.urihttp://hdl.handle.net/10679/777
dc.identifier.urihttp://jmk.sagepub.com/content/34/2/122.abstract
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractSubsistence consumers are disadvantaged and marginalized on many levels, including financial deprivation, poor health, lack of access to resources, and social stigmatization. The disadvantages experienced by subsistence consumers are interconnected and co-constitutive; being disadvantaged in one domain often intersects with other disadvantages, contributing to an overall vulnerability within the market system. Drawing from the intersectionality paradigm, the authors examine an overlooked low-income community that shares elements of subsistence contexts. The findings reveal multiple ways in which a trailer park community residents experience and manage intertwined disadvantages. Several overlapping identity categories (i.e., socio-economic status, health status, and type of housing) vis-à-vis structural and relational dynamics are fleshed out. Implications for research on subsistence marketplaces and the usefulness of the intersectionality approach for macromarketing research are discussed.en_US
dc.description.sponsorshipACR/Sheth Foundation Dissertation Grant Award ; AMA Marketing and Society Dissertation Award
dc.language.isoengen_US
dc.publisherSageen_US
dc.relation.ispartofJournal of Macromarketing
dc.rightsrestrictedAccess
dc.titlePoverty and intersectionality: a multidimensional look into the lives of the impoverisheden_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID199150
dc.contributor.ozuauthorSaatçioğlu, Bige
dc.identifier.volume34
dc.identifier.issue2
dc.identifier.startpage122
dc.identifier.endpage132
dc.identifier.wosWOS:000335658500002
dc.identifier.doi10.1177/0276146713520600
dc.subject.keywordsIntersectionalityen_US
dc.subject.keywordsSubsistence marketplacesen_US
dc.subject.keywordsMacromarketingen_US
dc.subject.keywordsVulnerabilityen_US
dc.subject.keywordsPovertyen_US
dc.identifier.scopusSCOPUS:2-s2.0-84899670727
dc.contributor.authorGenderFemale


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