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dc.contributor.authorKhan, Romana
dc.contributor.authorMisra, K.
dc.contributor.authorSingh, V.
dc.date.accessioned2014-07-08T05:38:32Z
dc.date.available2014-07-08T05:38:32Z
dc.date.issued2013-03
dc.identifier.issn1467-9280
dc.identifier.urihttp://hdl.handle.net/10679/459
dc.identifier.urihttp://pss.sagepub.com/content/early/2013/02/04/0956797612457379.abstract
dc.description.abstractDo mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a conservative ideology, as measured by voting behavior and religiosity, are manifested in consumers’ routine, seemingly inconsequential product choices. Our analysis of market shares for a variety of frequently purchased products shows that both of these measures of conservatism are associated with a systematic preference for established national brands (as opposed to their generic substitutes) and with a lower propensity to buy newly launched products. These tendencies correspond with other psychological traits associated with a conservative ideology, such as preference for tradition and the status quo, avoidance of ambiguity and uncertainty, and skepticism about new experiences.en_US
dc.language.isoengen_US
dc.publisherSageen_US
dc.relation.ispartofPsychological Science
dc.rightsrestrictedAccess
dc.titleIdeology and brand consumptionen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID168392
dc.contributor.ozuauthorKhan, Romana
dc.identifier.volume24
dc.identifier.issue3
dc.identifier.startpage326
dc.identifier.endpage333
dc.identifier.wosWOS:000316640900013
dc.identifier.doi10.1177/0956797612457379
dc.subject.keywordsDecision makingen_US
dc.subject.keywordsSociocultural factorsen_US
dc.identifier.scopusSCOPUS:2-s2.0-84875023727


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