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Noninfluentials and information dissemination in the microblogging community
(Springer Nature, 2017)
Firms are increasingly focusing on understanding and managing their social media strategies in order to create discussions and optimize the spread of news in their communities. Most prior studies on information dissemination ...
A strategic analysis of multi-channel expert services
Using stylized models, we investigate when and how expert service providers should offer their services online, and whether they should charge separate prices for face-to-face and online services or provide the online ...
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