Search
Now showing items 1-2 of 2
Poverty and intersectionality: a multidimensional look into the lives of the impoverished
(Sage, 2014-06)
Subsistence consumers are disadvantaged and marginalized on many levels, including financial deprivation, poor health, lack of access to resources, and social stigmatization. The disadvantages experienced by subsistence ...
Towards a macromarketing and consumer culture theory intersection: participatory and deliberative methodologies
(Sage, 2019-03)
This article provides a discussion on the use of an alternative paradigm towards a cross-fertilization of CCT and macromarketing. Researchers at the intersection of CCT and macromarketing can benefit from both research ...
Share this page