Browsing Business Administration by Subject "Vector autoregression"
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Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site (American Marketing Association, 2009-09)The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic ...
(Elsevier, 2014-11)Online commerce gives companies not only a growing global sales platform, but also powerful consumers enjoying 24/7 availability, choice proliferation and the power to opt in and out permission-based communication. ...
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