Browsing Business Administration by Subject "Hierarchical linear modeling (e.g., multilevel analysis, RCM, etc.)"
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Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics (Palgrave Macmillan, 2015-06)Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market ...
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