Browsing Business Administration by Subject "Food marketing"
Now showing items 1-1 of 1
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance (American Marketing Association, 2013-01)Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant ...
Share this page