Browsing Business Administration by Subject "Differentiation"
Now showing items 1-2 of 2
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The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ... -
Positioning new identities for appeal: Configurations of optimal distinctiveness amid ancestral identities
(Sage, 2023-08)The theory of strategic balance argues that organizations that are neither too similar to nor too distinct from their rivals will be best positioned to meet competing demands for legitimacy and competition. This is because ...
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