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dc.contributor.authorErkmen, Ezgi
dc.contributor.authorHancer, M.
dc.date.accessioned2016-02-23T14:26:08Z
dc.date.available2016-02-23T14:26:08Z
dc.date.issued2015-01
dc.identifier.issn0969-6997
dc.identifier.urihttp://hdl.handle.net/10679/3990
dc.identifier.urihttp://www.sciencedirect.com/science/article/pii/S0969699714001124
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractDespite the growing interest in understanding employees' brand related behaviors in the airline industry, the research in this area mainly focus on the effect of employee brand commitment and limit the empirical support as well. Although, brand commitment explains brand behaviors of employees, commitment in a relationship usually works through trust. Therefore, this study integrated brand trust and analyzed the relation between brand trust and brand commitment on brand citizenship behaviors of employees. Data were collected from 523 flight attendants of a corporate airline company. The findings reveal that brand trust has a significant effect on brand citizenship behaviors as well as it mediates the effect of brand commitment on these behaviors. The uniqueness of this study is the integration of brand trust for its effect on commitment and brand citizenship behaviors of employees as well providing empirical support for their relationship within the context of airline industry.
dc.language.isoengen_US
dc.publisherElsevier
dc.relation.ispartofJournal of Air Transport Management
dc.rightsrestrictedAccess
dc.titleLinking brand commitment and brand citizenship behaviors of airline employees: “the role of trust”en_US
dc.typeArticleen_US
dc.peerreviewedyes
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.ozuauthorErkmen, Ezgi
dc.identifier.volume42
dc.identifier.startpage47
dc.identifier.endpage54
dc.identifier.wosWOS:000348086600007
dc.identifier.doi10.1016/j.jairtraman.2014.08.001
dc.subject.keywordsBrand trust
dc.subject.keywordsBrand commitment
dc.subject.keywordsBrand citizenship behaviors
dc.identifier.scopusSCOPUS:2-s2.0-84920124273


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