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dc.contributor.authorDemirçiftçi, Tevfik
dc.contributor.authorCobanoglu, C.
dc.contributor.authorBeldona, S.
dc.contributor.authorCummings, P. R.
dc.date.accessioned2015-12-28T09:30:09Z
dc.date.available2015-12-28T09:30:09Z
dc.date.issued2010
dc.identifier.issn1936-8631
dc.identifier.urihttp://hdl.handle.net/10679/1349
dc.identifier.urihttp://www.tandfonline.com/doi/abs/10.1080/19368621003667010
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractIn order to further enhance a relationship of trust between the hotel company and the guest, the guest must not feel that they are being cheated by paying more because they did not know where to get the best rates. At the same time that consumer savvy is growing, the complexity of purchasing choices is growing at an even faster rate. The purpose of this study was to examine actual rate parity of hotels across direct and indirect channels of distribution. The authors hope to help provide insight into the actual rate parity and to ultimately influence hotel guest perception of fairness in hotel room rate value and equity for what they are paying. Findings showed that there were no significant differences between rates from direct or indirect channels. However, significant differences were found in rates within both direct and indirect channels. Notable improvements in hotel rate parity from past studies were identified in this study. However, this study negates the claim of “lowest rates guaranteed” as propagated by several hotel chains, which they have stated in order to increase direct distribution through their own websites.en_US
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.relation.ispartofJournal of Hospitality Marketing & Management
dc.rightsrestrictedAccess
dc.titleRoom rate parity analysis across different hotel distribution channels in the U.S.en_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.authorID224542
dc.identifier.volume19
dc.identifier.issue4
dc.identifier.startpage295
dc.identifier.endpage308
dc.identifier.doi10.1080/19368621003667010
dc.subject.keywordsDirect distribution channelen_US
dc.subject.keywordsIndirect distribution channelen_US
dc.subject.keywordsRate parityen_US
dc.subject.keywordsOnline distributionen_US


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