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dc.contributor.authorKervenoael, R. de
dc.contributor.authorAykaç, Didem Selcen Öztürkcan
dc.contributor.authorPalmer, M.
dc.date.accessioned2010-08-31T11:54:55Z
dc.date.available2010-08-31T11:54:55Z
dc.date.issued2009-07
dc.identifier.issn0969-6989
dc.identifier.urihttp://hdl.handle.net/10679/104
dc.identifier.urihttp://www.sciencedirect.com/science/article/pii/S0969698909000162
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractSocially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.ispartofJournal of Retailing and Consumer Services
dc.rightsrestrictedAccess
dc.titleOnline social capital : understanding e-impulse buying in practiceen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0003-2248-0802 & YÖK ID 141729) Öztürkcan, Selcen
dc.contributor.ozuauthorAykaç, Didem Selcen Öztürkcan
dc.identifier.volume16
dc.identifier.issue4
dc.identifier.startpage320
dc.identifier.endpage328
dc.identifier.doi10.1016/j.jretconser.2009.02.007
dc.subject.keywordsRetail behaviouren_US
dc.subject.keywordsE-impulseen_US
dc.subject.keywordsSocial atmospherics/capital and practiceen_US
dc.identifier.scopusSCOPUS:2-s2.0-67349171039
dc.contributor.authorFemale1


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