Browsing by Author "Gijsbrechts, E."
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Fanning the flames? How media coverage of a price war affects retailers, consumers, and investors
Heerde, H. J. van; Gijsbrechts, E.; Pauwels, Koen Hendrik (American Marketing Association, 2015-10)This article explores how media coverage of a price war affects customer, retailer, and investor reactions over time. Using data covering a Dutch supermarket price war (2003–2005), the authors find that price reductions, ... -
Winners and losers in a major price war
Heerde, H. J. van; Gijsbrechts, E.; Pauwels, Koen Hendrik (American Marketing Association, 2008-10)Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing ...
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