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dc.contributor.authorBahadır, Cem
dc.contributor.authorDeKinder, J. S.
dc.contributor.authorKohli, A. K.
dc.date.accessioned2015-10-26T12:13:55Z
dc.date.available2015-10-26T12:13:55Z
dc.date.issued2015-01
dc.identifier.issn0092-0703
dc.identifier.urihttp://hdl.handle.net/10679/969
dc.identifier.urihttp://link.springer.com/article/10.1007%2Fs11747-014-0393-6
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractSuccessful marketing of an IPO issuer depends on the issuer’s attractiveness to early stage stakeholders such as underwriters and institutional investors. However, there is limited research on how these stakeholders evaluate IPO issuers. We investigate how a multitude of cues influence underwriter prestige and price shortfall. In addition, we draw on cue utilization theory and the attention-based view of the firm to hypothesize contrasting uses of cues by underwriters and institutional investors. An empirical examination of 119 IPOs using 2SLS identifies cues that help increase underwriter prestige and reduce price shortfall. Furthermore, our estimation reveals important differences between the two early stage stakeholders—whereas underwriters rely more on intrinsic cues to evaluate the attractiveness of IPO issuers, institutional investors rely more on extrinsic cues. These findings have important theoretical implications as well as normative implications for marketing an IPO issuer in early stages of the IPO process.en_US
dc.language.isoengen_US
dc.publisherSpringer Science+Business Mediaen_US
dc.relation.ispartofJournal of the Academy of Marketing Science
dc.rightsrestrictedAccess
dc.titleMarketing an IPO issuer in early stages of the IPO processen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0001-8378-4119 & YÖK ID 234937) Bahadır, Cem
dc.contributor.ozuauthorBahadır, Cem
dc.identifier.volume43
dc.identifier.issue1
dc.identifier.startpage14
dc.identifier.endpage31
dc.identifier.wosWOS:000348345800002
dc.identifier.doi10.1007/s11747-014-0393-6
dc.subject.keywordsIPO marketingen_US
dc.subject.keywordsCue utilizationen_US
dc.subject.keywordsAttention-based viewen_US
dc.identifier.scopusSCOPUS:2-s2.0-84939894605
dc.contributor.authorMale1


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