Show simple item record

dc.contributor.authorAtakan, Şükriye Sinem
dc.date.accessioned2015-10-23T08:24:58Z
dc.date.available2015-10-23T08:24:58Z
dc.date.issued2014-11
dc.identifier.issn1470-6431
dc.identifier.urihttp://hdl.handle.net/10679/958
dc.identifier.urihttp://onlinelibrary.wiley.com/doi/10.1111/ijcs.12121/abstract
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractThis study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create value for consumers, marketers must understand how and why haptic information affects the evaluative processes of consumers and whether there are specific segments that are affected differentially by the process. An experimental design with two between-subjects factors was used to examine consumers' responses to haptic stimulation during the physical construction of a picture frame. The results demonstrate that positive haptic stimulation evoked by the materials used in the product's construction results in an affective response and creates emotional attachment to the finished product. However, the effect is not generalizable to the general population. It depends on the level of autotelic (not functional) need for touch (NFT) that the consumer has. Consumers who have high autotelic NFT are more likely to become attached to and, consequently, enhance their evaluation of the finished product when the product materials used during the construction evoke a positive haptic stimulation.en_US
dc.language.isoengen_US
dc.publisherWileyen_US
dc.relation.ispartofInternational Journal of Consumer Studies
dc.rightsrestrictedAccess
dc.titleConsumer response to product construction: the role of haptic stimulationen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0002-7106-3215 & YÖK ID 124611) Atakan, Sinem
dc.contributor.ozuauthorAtakan, Şükriye Sinem
dc.identifier.volume38
dc.identifier.issue6
dc.identifier.startpage586
dc.identifier.endpage592
dc.identifier.wosWOS:000344323900003
dc.identifier.doi10.1111/ijcs.12121
dc.subject.keywordsDo-it-yourself productsen_US
dc.subject.keywordsHapticsen_US
dc.subject.keywordsNeed for touchen_US
dc.subject.keywordsProduct attachmenten_US
dc.subject.keywordsSelf-made productsen_US
dc.identifier.scopusSCOPUS:2-s2.0-84912033024
dc.contributor.authorFemale1
dc.relation.publicationcategoryArticle - International Refereed Journal - Institutional Academic Staff


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record


Share this page