Show simple item record

dc.contributor.authorAtakan, Şükriye Sinem
dc.contributor.authorBagozzi, R. P.
dc.contributor.authorYoon, C.
dc.date.accessioned2015-10-23T08:05:51Z
dc.date.available2015-10-23T08:05:51Z
dc.date.issued2014-12
dc.identifier.issn0167-8116
dc.identifier.urihttp://hdl.handle.net/10679/957
dc.identifier.urihttp://www.sciencedirect.com/science/article/pii/S0167811614000433
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractPsychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances affective commitment to the product. However, physical production without opportunity to express choice or creativity during the production process does not change the symbolic meaning of the product (how self-expressive it is) and, therefore, does not result in identification with the product. Participation during the design stage (input-specification) enhances identification, leading to affective commitment, which in turn enhances evaluation of the self-made product. Finally, engaging consumers in both the realization and design stages of the production process does not create value for consumers over and above the main effects created by a high level of participation in either stage.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.ispartofInternational Journal of Research in Marketing
dc.rightsrestrictedAccess
dc.titleConsumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to productsen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID124611
dc.contributor.ozuauthorAtakan, Şükriye Sinem
dc.identifier.volume31
dc.identifier.issue4
dc.identifier.startpage395
dc.identifier.endpage408
dc.identifier.wosWOS:000347761900005
dc.identifier.doi10.1016/j.ijresmar.2014.05.003
dc.subject.keywordsSelf-productionen_US
dc.subject.keywordsDo-it-yourself productsen_US
dc.subject.keywordsCo-creationen_US
dc.subject.keywordsSelf-designen_US
dc.subject.keywordsPhysical productionen_US
dc.subject.keywordsPerson–object relationshipen_US
dc.identifier.scopusSCOPUS:2-s2.0-84912003644
dc.contributor.authorFemale1


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record


Share this page