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dc.contributor.authorSeggie, Steven Head
dc.contributor.authorGriffith, D. A.
dc.date.accessioned2010-08-24T10:04:13Z
dc.date.available2010-08-24T10:04:13Z
dc.date.issued2009-01
dc.identifier.issn0022-2429
dc.identifier.urihttp://journals.ama.org/doi/abs/10.1509/jmkg.73.1.122
dc.identifier.urihttp://hdl.handle.net/10679/84
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractInstitutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. While increased emphasis has been placed on publication productivity in the leading marketing journals, little is known as to questions such as: (1) What level of publication productivity in the leading marketing journals does it take to getpromoted in marketing academia? (2) What level of publication productivity in the leading marketing journals warrants exception? and (3) What drives research productivity in the leading marketing journals? We draw on the economic concept of imperfect substitution to address these questions using two datasets: (1) a census of publication activity in the leading marketing journals of 337 scholars in the Top 70 institutions promoted between 1992-2006, and (2) anexamination of 2,672 scholars publishing 3,492 articles in the four leading marketing journals over the period 1982-2006. The results indicate that the average number of publications by successful candidates for promotion to associate professor from Ph.D. conferral at Top 10 institutions was .57 articles in the leading marketing journals per year, compared to .47 in the Top 11-20 institutions, .47 in the Top 21-40 institutions and .26 in the Top 41-70 institutions. Findings related to promotion to full professor from both Ph.D. conferral and from promotion to associate professor, and those identified as warranting exceptional publication productivity are also presented. The findings provide substantive implications for marketing academics, those involved with the recruitment and retention of marketing academics and the field of marketing thought.en_US
dc.language.isoengen_US
dc.publisherAmerican Marketing Associationen_US
dc.relation.ispartofJournal of Marketing
dc.rightsrestrictedAccess
dc.titleWhat does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journalsen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0002-8524-6012 & YÖK ID 25900) Seggie, Steven
dc.contributor.ozuauthorSeggie, Steven Head
dc.identifier.volume73
dc.identifier.issue1
dc.identifier.startpage122
dc.identifier.endpage132
dc.identifier.wosWOS:000262553600009
dc.identifier.doi10.1509/jmkg.73.1.122
dc.subject.keywordsAcademic promotionen_US
dc.subject.keywordsMarketing journalsen_US
dc.subject.keywordsPublication productivityen_US
dc.subject.keywordsResearch productivityen_US
dc.identifier.scopusSCOPUS:2-s2.0-62149117561
dc.contributor.authorMale1


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