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dc.contributor.authorAtakan, Şükriye Sinem
dc.contributor.authorBagozzi, R. P.
dc.contributor.authorYoon, C.
dc.date.accessioned2014-12-22T14:38:27Z
dc.date.available2014-12-22T14:38:27Z
dc.date.issued2014-06
dc.identifier.issn1520-6793
dc.identifier.urihttp://onlinelibrary.wiley.com/doi/10.1002/mar.20707/abstract
dc.identifier.urihttp://hdl.handle.net/10679/775
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.description.abstractSelf-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how and why self-production affects consumers' product evaluations and reveal that not all production experiences create additional value for all consumers. In particular, Studies 1 and 2, using hypothetical stories and real experiences, show that only positive (vs. negative) production experiences enhance evaluations of self-made products over products made by others. Positive (but not negative) experiences decrease the psychological distance between the self and the product and strengthen identification with it. Study 3 manipulates self-construal (independent vs. interdependent) to investigate its role on evaluation of self-made products and products made with close others as a group (i.e., group-made). Consumers with independent self-construal evaluate self-made (vs. other-made) products more favorably only if the process is positive. However, consumers with interdependent self-construal evaluate self-made products more favorably even if the process is negative. Additionally, consumers with interdependent (vs. independent) self-construal exhibit more favorable evaluation of group-made products. Finally, even if consumers know how another person feels while making a product, other people's process emotions do not affect consumers' product judgments as strongly as their own experienced process emotions.en_US
dc.language.isoengen_US
dc.publisherWileyen_US
dc.relation.ispartofPsychology & Marketing
dc.rightsrestrictedAccess
dc.titleMake it your own: how process valence and self-construal affect evaluation of self-made productsen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0002-7106-3215 & YÖK ID 124611) Atakan, Sinem
dc.contributor.ozuauthorAtakan, Şükriye Sinem
dc.identifier.volume31
dc.identifier.issue6
dc.identifier.startpage451
dc.identifier.endpage468
dc.identifier.wosWOS:000334658500006
dc.identifier.doi10.1002/mar.20707
dc.subject.keywordsCustomer participationen_US
dc.subject.keywordsAapproach-avoidanceen_US
dc.subject.keywordsSocial identityen_US
dc.subject.keywordsAttitudesen_US
dc.subject.keywordsCultureen_US
dc.subject.keywordsInvolvementen_US
dc.subject.keywordsJudgmentsen_US
dc.subject.keywordsEmotionen_US
dc.subject.keywordsEsteemen_US
dc.subject.keywordsCoproductionen_US
dc.identifier.scopusSCOPUS:2-s2.0-84898814295
dc.contributor.authorFemale1


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