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dc.contributor.authorŞahin, Ahmet
dc.contributor.authorCan, Zehra
dc.contributor.authorAlbey, Erinç
dc.contributor.editorFilipe, J.
dc.contributor.editorQuix, C.
dc.contributor.editorBernardino, J.
dc.date.accessioned2020-05-19T13:56:27Z
dc.date.available2020-05-19T13:56:27Z
dc.date.issued2018
dc.identifier.isbn978-331994808-9
dc.identifier.issn1865-0929en_US
dc.identifier.urihttp://hdl.handle.net/10679/6580
dc.identifier.urihttps://link.springer.com/chapter/10.1007/978-3-319-94809-6_2
dc.description.abstractCustomers with prepaid lines possess higher attrition risk compared to postpaid customers, since prepaid customers do not sign long-term obligatory contracts and may churn anytime. For this reason, mobile operators have to offer engaging benefits to keep prepaid subscribers with the company. Since all such offers incur additional cost, mobile operators face an optimization problem while selecting the most suitable offers for customers at risk. In this study, an offer management framework targeting prepaid customers of a telecommunication company is developed. Proposed framework chooses the most suitable offer for each customer through a mathematical model, which utilizes customer lifetime value and churn risk. Lifetime values are estimated using logistic regression and Pareto/NBD models, and several variants of these models are used to predict churn risks using a large number of customer specific features.en_US
dc.language.isoengen_US
dc.publisherSpringeren_US
dc.relation.ispartofData Management Technologies and Applications, Part of the Communications in Computer and Information Science book series (CCIS)
dc.rightsrestrictedAccess
dc.titleA mathematical model for customer lifetime value based offer managementen_US
dc.typeConference paperen_US
dc.publicationstatusPublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0001-5004-0578 & YÖK ID 144710) Albey, Erinç
dc.contributor.ozuauthorAlbey, Erinç
dc.identifier.volume814en_US
dc.identifier.startpage27en_US
dc.identifier.endpage45en_US
dc.identifier.doi10.1007/978-3-319-94809-6_2en_US
dc.subject.keywordsCustomer lifetime valueen_US
dc.subject.keywordsOffer managementen_US
dc.subject.keywordsRFMen_US
dc.subject.keywordsPareto/NBDen_US
dc.subject.keywordsLogistic regressionen_US
dc.subject.keywordsMobile subscribersen_US
dc.subject.keywordsPrepaid subscribersen_US
dc.subject.keywordsTelecommunicationen_US
dc.identifier.scopusSCOPUS:2-s2.0-85049674688
dc.contributor.ozugradstudentŞahin, Ahmet
dc.contributor.ozugradstudentCan, Zehra
dc.contributor.authorMale2
dc.contributor.authorFemale1
dc.relation.publicationcategoryConference Paper - International - Institution Academic Staff and Graduate Student


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