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dc.contributor.authorKubler, Raoul Volker
dc.contributor.authorPauwels, K. H.
dc.contributor.authorYıldırım, G.
dc.contributor.authorFandrich, T.
dc.date.accessioned2019-03-25T08:09:23Z
dc.date.available2019-03-25T08:09:23Z
dc.date.issued2018-09
dc.identifier.issn0022-2429
dc.identifier.urihttp://hdl.handle.net/10679/6207
dc.identifier.urihttps://journals.sagepub.com/doi/full/10.1509/jm.16.0140
dc.description.abstractMany companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural differences across countries to examine how app popularity reacts to price and ratings, controlling for product characteristics. Estimated across 60 countries, a dynamic panel model with product-specific effects reveals that price sensitivity is higher in countries with higher masculinity and uncertainty avoidance. Ratings valence sensitivity is higher in countries with higher individualism and uncertainty avoidance, while ratings volume sensitivity is higher in countries with higher power distance and uncertainty avoidance and those that are richer and have more income equality. For managers, the authors visualize country groups and calculate how much price should decrease to compensate for a negative review or lack of reviews. For researchers, they highlight the moderators of the volume and valence effects of online ratings, which are becoming ubiquitous in this connected world.en_US
dc.description.sponsorshipMarketing Science Institute ; Imperial College London ; Spanish government
dc.language.isoengen_US
dc.publisherAmerican Marketing Associationen_US
dc.relation.ispartofJournal of Marketing
dc.rightsrestrictedAccess
dc.titleApp popularity: Where in the world are consumers most sensitive to price and user ratings?en_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatusPublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID & YÖK ID 192617) Kubler, Raoul
dc.contributor.ozuauthorKubler, Raoul Volker
dc.identifier.volume82en_US
dc.identifier.issue5en_US
dc.identifier.startpage20en_US
dc.identifier.endpage44en_US
dc.identifier.wosWOS:000442413200002
dc.identifier.doi10.1509/jm.16.0140en_US
dc.subject.keywordsPrice sensitivityen_US
dc.subject.keywordsRating sensitivityen_US
dc.subject.keywordsMobile appsen_US
dc.subject.keywordsDynamic panel modelen_US
dc.subject.keywordsHofstede's cultural factorsen_US
dc.identifier.scopusSCOPUS:2-s2.0-85052731436
dc.contributor.authorMale1
dc.relation.publicationcategoryArticle - International Refereed Journal - Institution Academic Staff


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