Ideology and brand consumption
dc.contributor.author | Khan, Romana | |
dc.contributor.author | Misra, K. | |
dc.contributor.author | Singh, V. | |
dc.date.accessioned | 2014-07-08T05:38:32Z | |
dc.date.available | 2014-07-08T05:38:32Z | |
dc.date.issued | 2013-03 | |
dc.identifier.issn | 1467-9280 | |
dc.identifier.uri | http://hdl.handle.net/10679/459 | |
dc.identifier.uri | http://pss.sagepub.com/content/early/2013/02/04/0956797612457379.abstract | |
dc.description.abstract | Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a conservative ideology, as measured by voting behavior and religiosity, are manifested in consumers’ routine, seemingly inconsequential product choices. Our analysis of market shares for a variety of frequently purchased products shows that both of these measures of conservatism are associated with a systematic preference for established national brands (as opposed to their generic substitutes) and with a lower propensity to buy newly launched products. These tendencies correspond with other psychological traits associated with a conservative ideology, such as preference for tradition and the status quo, avoidance of ambiguity and uncertainty, and skepticism about new experiences. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Sage | en_US |
dc.relation.ispartof | Psychological Science | |
dc.rights | restrictedAccess | |
dc.title | Ideology and brand consumption | en_US |
dc.type | Article | en_US |
dc.peerreviewed | yes | en_US |
dc.publicationstatus | published | en_US |
dc.contributor.department | Özyeğin University | |
dc.contributor.authorID | (ORCID & YÖK ID 168392) Khan, Romana | |
dc.contributor.ozuauthor | Khan, Romana | |
dc.identifier.volume | 24 | |
dc.identifier.issue | 3 | |
dc.identifier.startpage | 326 | |
dc.identifier.endpage | 333 | |
dc.identifier.wos | WOS:000316640900013 | |
dc.identifier.doi | 10.1177/0956797612457379 | |
dc.subject.keywords | Decision making | en_US |
dc.subject.keywords | Sociocultural factors | en_US |
dc.identifier.scopus | SCOPUS:2-s2.0-84875023727 | |
dc.contributor.authorFemale | 1 | |
dc.relation.publicationcategory | Article - International Refereed Journal - Institutional Academic Staff |
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